Domino’s Pizza Now Delivering Pothole Fixes

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The media – social and traditional – has been on fire this week about potholes. More to the point, the extensive coverage and conversation is about who is fixing potholes. The fixer, by way of funding, is Domino’s Pizza. The chain is refreshingly transparent about their marketing angle in doing this. Even the press release concludes with a paragraph about buying a large, three-topping pizza ($7.99) so “customers can celebrate smooth roads.” But perhaps of greater importance to motorists is the 15,000-store chain is neatly encapsulating in this campaign several…read more