Press

CHESTO: MORE GRIST FROM THE ‘GRAFT TABLE’

Published 12/1/2010, www.milforddailynews.com/

…Then there are the props that are so bizarre, they instantly overshadow any kind of story idea that they were intended to pitch. I’m talking to you, Miami-based The EZ Street Company.
In March, I opened a rectangular FedEx package. By the time I saw the warning label inside, my fingers were already black with grease and road dirt …

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EZSTREET USES DIRECT MAIL GUERILLA MARKETING

Published 4/5/2010, www.secondwindonline.com

In our local newspaper, a columnist reported on a clever guerilla marketing campaign by an asphalt company that crossed her desk via direct mail, led her to a tongue-in-cheek website, and eventually teased her to inquire about the company behind the campaign. …

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TRAINED ON THE ADIRONDACKS

Published 3/31/2010, www.poststar.com

Now we know: A hubcap fits perfectly in a pizza box. A Miami company that sells cold asphalt realized this as it developed an unusual campaign to draw attention to a “growing pothole and infrastructure problem” in the United States …

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SOUTH FLORIDA COMPANIES TAKE MARKETING MESSAGES TO THE PEOPLE

Published 03/26/10, South Florida Business Journal

Miami-based EZ Street Co. is taking its message of infrastructure improvement to the streets. The company makes and distributes cold-process asphalt that can be used to fill potholes in hot or cold climates.

The company recently launched “The Spoken Wheel.” The 30-second spot follows a hubcap that’s been dislodged after the wheel it was on hit a pothole.
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CREATIVE MEMBER CAMPAIGN SPARKS INTEREST IN HIGHWAY FUNDING SHORTFALL

Published 3/24/2010, NAPA Action News

NAPA member EZ STREET has launched a direct-mail campaign to bring attention to the poor state of America’s roads. "The Spoken Wheel" campaign …

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COURTESY OF PUBLIC RELATIONS STUNT, THIS HUBCAP COULD BE YOURS. REALLY. I INSIST.

Published 3/24/2010, http://blogs.kansas.com

Want a hubcap? Me neither. But I got one anyway. And you can, too.

The wheel cover pictured at left comes courtesy of the EZ Street Co., which recently launched a campaign at www.pothole.info to focus attention on the nation’s pothole problem. …

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ODD JUNK MAIL

Published 3/24/2010, www.goskagit.com

People mail strange things to reporters. One such strange object arrived in the mail this week in a pizza-shaped box. The box got our attention. The promise of food always gets reporters’ attention. Unfortunately, it wasn’t a pizza. It was a hubcap. Used. Dirty. …

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‘THE SPOKEN WHEEL’ CAMPAIGN GIVES VOICE TO NATION’S ‘DECEASED’ HUBCAPS

Published 3/20/2010, www.auto-mobi.info

Miami-based The EZ Street Company today announced the launch of “The Spoken Wheel” campaign, an engaging direct mail program designed to focus attention on the poor state of the nation’s roads and serve as a call to action to federal and state governments. By sending “deceased” hubcaps to civic and business leaders, along with toe tags outlining the circumstances of their “deaths,” …

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NEWS MINUTE, TIRE BUSINESS

Published 3/22/2010, www.tirebusiness.com

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MARY YOUNG: HUBCAP CAMPAIGN CALLS ATTENTION TO BAD ROADS

Published 3/20/2010, www.readingeagle.com

Usually what shows up in my mailbox is hate mail or thank-you notes. This week I was surprised by the delivery of a box that looked like what your pizza arrives in. A road sign is imprinted on the top with the words, “Rough road ahead.” There was a real hubcap …

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THOUGH THEY’RE JUST FOR SHOW, HUBCAP REPLACEMENT IS BRISK BUSINESS AFTER WINTER WEATHER

Published 03/18/10, www.washingtonpost.com

This is the season when birds sing, raindrops lose their winter sting and the rhythm of the roadways becomes thump, clunk, cha-ching. The birds and showers you recognize …

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SOURCES SAY: MORALS? WE DON’T NEED NO STINKIN’ MORALS

Published 03/12/10, www.hometownannapolis.com

Public relations firms are known to send all sorts of stuff to newsrooms in an attempt to catch a reporter’s or an editor’s eye. Sometimes it’s candy, some sort of toy, or a calendar. Then there are the eyebrow-raising attempts – fluffy slippers, a pair of tiny thong underwear or, in one case a single, orange child’s rubber boot.
But this week was a first for the newsroom at The Capital. What looked like a pizza box arrived at the front desk from The EZ Street Co. Could we be so lucky as to be on the receiving end of a pizza?
Nope. Not even close. …

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BROKEN HUBCAP — WHAT A PAIN

From News Sentinel Business Editor Bill Brewer:

Yes, the timing is right. Pot holes are pervasive now, and nearly every community is trying to figure out how to repair them cost effectively. But a used hubcap with a “toe tag” pronouncing its death at the whim of an unfilled pot hole? …

Green Campaign Alert: These hubcaps ARE from a landfill. We collected them from local junkyards and paid for them.
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‘THE SPOKEN WHEEL’ CAMPAIGN HITS OUR DESK

Rebuilding America’s Infrastructure – March 9, 2010

The editors of Rebuilding America’s Infrastructure and our partner publication CE News received a particularly creative package today — a dirty, “dead” hubcap, complete with “toe tag,” all packaged in what can only be described — in keeping with the macabre theme — as a reincarnated pizza box. Not to discourage senders of mail and PR flotsam, but most of what hits our mailbox finds the garbage can before it reaches our desk. In this case, we made an exception. But what does it all mean? …

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POTHOLES CONTRIBUTE TO 1 MILLION HUBCAP ‘DEATHS’ EACH YEAR

By Keith Clines – March 07, 2010, 7:02AM

HUNTSVILLE, AL. — I’ve gotten my share of dirty mail over the years,
but I had never received a dirty hubcap –
until Thursday. The package looked like a large pizza box, but the round object inside wasn’t hot nor aromatic. It was a dirty, greasy hubcap from a Toyota Highlander. …

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